Volkswagen and Volvo Play Musical Execs

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Volkswagen Taps Volvo's Ellis as VP-Marketing

At what point does one stop and realize that these people and the experience they bring are as interchangably commoditized as the brands on which they work? This was a question posed to me by the head of HR at one of the world's premier sports, performance and style companies following his return from a major HR conference on the same topic. Didn't Pepsi just replace Dawn Hudson here too? She's another ad exec slotted for marketing by a manufacturer who wanted to make ads on the cheap who ended up with domestic sales down 7%. Just like ConAgra reairing ancient Wesson and Orville ads to save a production buck. They don't care about their ads. If they did, they'd care about their brands. Instead, they're just pretend branders. Same things gonna happen here for sure.

Crispin Porter & Bogusky Seeks TiVo Answers

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Well what an admission that people skip over their ads. Wouldn't it be better if they just did the homework required to learn how to create ads people wanted to watch? They inject themselves into the equation and end up creating ads we skip over. There are so many examples like this. If McKinsey consultants had the answers, then why does their consumer practice web site admit that despite solid balance sheets client revenues are down and executives wonder where the growth will come from? If you fire an advertising agency, isn't that admitting that in all these years you've never really found out what motivates consumers about your products? The truth stares you in the face, but you look past it for solutions elsewhere. We are truly blind. You know, not doing this homework and shooting from the creative hip is the same reason this agency parted ways with ConAgra and Orville Redenbacher.