MarketingPost's Marketing Daily reports on a slide that began with the introduction of Starbuck's "Milder Dimensions". Even the name was prophetic of the company's future performance. I hope Howard Schultz gets back to the basics of just being some things to some people instead of trying to be more things to all people to restore his brand's equity and consumer's allegiance. Like I always said, "If I's ever wanted Milder Dimensions I would have gone to the grocery store and gotten some Maxwell House." But I didn't. I went to Starbucks because I liked good, dark, strong coffee. If I smoked cigarettes, it would be the equivalent of a filterless Lucky Strike or Chesterfield.
Showing posts with label Lucky Strike. Show all posts
Showing posts with label Lucky Strike. Show all posts
Tuesday, January 08, 2008
Starbucks Slows Ship, Begins Return To Safer Harbor
MarketingPost's Marketing Daily reports on a slide that began with the introduction of Starbuck's "Milder Dimensions". Even the name was prophetic of the company's future performance. I hope Howard Schultz gets back to the basics of just being some things to some people instead of trying to be more things to all people to restore his brand's equity and consumer's allegiance. Like I always said, "If I's ever wanted Milder Dimensions I would have gone to the grocery store and gotten some Maxwell House." But I didn't. I went to Starbucks because I liked good, dark, strong coffee. If I smoked cigarettes, it would be the equivalent of a filterless Lucky Strike or Chesterfield.
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