The problem with advertising today is that it informs rather than sells. And there is a difference. Every time an ad informs it conveys the manufacturer's or provider's thoughts on a subject. A slice of thinking or tangent not relevant to all. As Simon Cowell would say on AMerican Idol; "an indulgence." That is different than focusing on a well-reasoned and highly differentiating reason-for-being for a product or service. The information ad only appeals to those who think like a minority - you - the ad or marketing manager. The ad that sells a reason-for-being makes the product or service relevant to a much larger audience. Examples on request.
Thursday, March 26, 2009
The Problem With Advertising
The problem with advertising today is that it informs rather than sells. And there is a difference. Every time an ad informs it conveys the manufacturer's or provider's thoughts on a subject. A slice of thinking or tangent not relevant to all. As Simon Cowell would say on AMerican Idol; "an indulgence." That is different than focusing on a well-reasoned and highly differentiating reason-for-being for a product or service. The information ad only appeals to those who think like a minority - you - the ad or marketing manager. The ad that sells a reason-for-being makes the product or service relevant to a much larger audience. Examples on request.
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