No. You need to identify a Special User Effect which is consumer-created and the by-product of a new knowledge creation process. That way, the belief is already built in. Everything that has come before, via the utilization of assumptions and old knowledge is contrived and less effective.
Thursday, July 17, 2008
Is making the customer "Believe" in your marketing proposition, a necessary and sufficient condition of a successful sales pitch?
No. You need to identify a Special User Effect which is consumer-created and the by-product of a new knowledge creation process. That way, the belief is already built in. Everything that has come before, via the utilization of assumptions and old knowledge is contrived and less effective.
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