Look, No Hands! K-C's Bathroom of the Future

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No slight intended but here's Richard Thorne, director of the washroom business at K-C, demonstrating the JRT Electronic Coreless. Ho hum. This is all so boring. Marketers such as P&G are looking for real lifechanging experiences to catalog as innovations and add to their new brand portfolio. If you were Kohler for example, you'd wonder how Americans would use the restroom in the future if their were no such thing as a toilet bowl or tank - hence no need for paper. Voices in the bathroom, 400 mph blow dryers and automatic paper dispensers just push the obvious to the nth degree. And no, the answer does not rest with moist toilet tissue. Exploration in perianal hygiene and moist tissue has been around since well before Tom Hatch and Mennen 36 years ago. Ho hum. How would we use the restroom if we were not allowed to use paper. Now THAT would lead to a lifechanging innovation! Would K-C be afraid to look under that rock?

Interpublic's Turnaround Effort Suffers Pair of Major Blows

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Give a stew assignment to an advertising agency and the agency will extoll stew's features and benefits a hundred different ways (calling them campaignable ideas and USPs - Unique Selling Propositions). Give Calle & Company a stew and you get The Soup You Eat With A Fork. Chunky Soup was stew - positioned as a soup - and that's the difference between agency creativity and Calle & Company's definition of a product's Special User Effects ®.
For 100 years, companies and products have focused attention on features and benefits, the lowest common denominator, turning today's brands into commodities, contributing to clutter and inefficient advertising. Abstract Dimensioning ®, Calle & Company's proven comprehensive, trademarked process for the definition of a product's Special User Effects ® defines far more effective and consumer-desired new product and product positioning directions. The company's proven Consumer-Creative ® methodology exhaustively exposes consumer minds to the existence of over 10,000 Product Potentials ® - instantly stretching minds to expand a product's audience, reach and appeal. This Multi-Dimensional Creativity ® is homework unavailable from market research departments, product design, marketing, or advertising agency gurus and leads to the instant consumer creation of new and highly consumer-desired directions.