tag:blogger.com,1999:blog-33082850.post5671877602858793186..comments2023-05-14T00:31:18.565-07:00Comments on Madison Avenue: Is Your Brand Subject To " Phantom Relevancy Syndrome?"H. Martin Callehttp://www.blogger.com/profile/06169218556002941483noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-33082850.post-47330768007642321632009-09-03T12:11:33.516-07:002009-09-03T12:11:33.516-07:00Byrne. I agree. You sound just like my brothers wh...Byrne. I agree. You sound just like my brothers who's CFO of Kindle and books at Amazon. But your last sentence should have been the first. That's where the meet is. Fortunately, I possess just as easy a way to turn a mature earnings business back into a rapid growth brand.H. Martin Callehttps://www.blogger.com/profile/06169218556002941483noreply@blogger.comtag:blogger.com,1999:blog-33082850.post-72240768005545117702009-09-03T08:01:33.570-07:002009-09-03T08:01:33.570-07:00There's a lot of money in milking a dying bran...There's a lot of money in milking a dying brand. If I had the choice between, say, Kodak's 5-10% annual declines in sales, and some other company's potential 50% annual increase in sales, Kodak might end up being a good deal (especially at the right price).<br /><br />Someone with a shrinking business can focus on keeping costs low and keeping a dwindling customer base happy. This is a lot easier than growing a business, converting new customers, and controlling costs.Byrnehttp://www.byrnehobart.com/noreply@blogger.com