tag:blogger.com,1999:blog-33082850.post1879455817632447956..comments2023-05-14T00:31:18.565-07:00Comments on Madison Avenue: Just what is "THINKING OUTSIDE OF THE BOX?"H. Martin Callehttp://www.blogger.com/profile/06169218556002941483noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33082850.post-6743727750940489862008-06-30T05:24:00.000-07:002008-06-30T05:24:00.000-07:00I took a look at this concept a year ago. I wante...I took a look at this concept a year ago. I wanted to see if thinking inside the box actually helped companies succeed. I looked at the names selected by the top Web 2.0 companies and tried to determine if copying another successful name led to success or failure for the copying firm. You can find the results here: http://www.stokefire.com/blog/2007/02/copycat-web-20-naming-prefixes.php<BR/><BR/>Result: Thinking inside the box = extraordinarily bad idea.Anonymousnoreply@blogger.com