tag:blogger.com,1999:blog-33082850.post115800594395424865..comments2023-05-14T00:31:18.565-07:00Comments on Madison Avenue: McDonald's Exclusive - McD's hunts for marketing chiefH. Martin Callehttp://www.blogger.com/profile/06169218556002941483noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33082850.post-1158868690317653662006-09-21T12:58:00.000-07:002006-09-21T12:58:00.000-07:00Ryan,Thanks for the e-mail.Companies such as McDon...Ryan,<BR/><BR/>Thanks for the e-mail.<BR/><BR/>Companies such as McDonald's and Wendy's constantly upgrade and transform their facilities sniffing out and following consumer trends and preferences...but that's what they hire young and ambitious MBAs for. The real rich, robust and proprietary insights deal with underpinnings of the business. Ray Kroc was a real estate guy, consequently, there is a McDonald's on nearly every available street corner, and then some. Now that the real estate is saturated, and as you said, constantly on the mend, the next move is to make it easier to get people to the restaurants. Hence the focus on transportation. McDonald's arteries are blocked (no Super Size Me pun intended - but funny/ironic) because the nation's highways are obsolete. So the CMO question becomes, "Who will be the next Ray Kroc?" I for one wouldn't want to spend my time as marketing chief at McDonald's a a property, media and menu landlord. It's too cut and paste.H. Martin Callehttps://www.blogger.com/profile/06169218556002941483noreply@blogger.com