Great Minds Like A Good Think
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- H. Martin Calle
- Delisted product? Faltering concept? Flat, stagnant or declining sales? Calle & Company is the heavy hitter of consumer packaged good problem solvers turning more products, brands and concepts in trouble into brands in demand than any one else. Martin Calle runs Calle & Company, the most successful product positioning and new product concept development company in the consumer packaged goods industry. Beating major league information gatherers to the punch more corporations now manage products, brands and categories invented or reinvented by Calle & Company than any other single entity in the consumer packaged goods industry. The least successful new product, Baked Lays Potato Chips sold $319 million in the first ten months. No one has launched a more successful new packaged good in 57 years. Invigorating sales of delisted brands Calle & Company's repositioning of Procter & Gamble's Pampers as Pamper's Phases Developmental Diapers finally connected the brand with the emotional rewards of parenting earning an incremental $1.2 billion in sales annually for ten years. Both efforts remain CPG industry records.
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2009
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