Thursday, November 23, 2006
Posted by H. Martin Calle at 10:58 AM
Wednesday, November 08, 2006
Calle's Carnival of Consumer Marketing - Calle For Submissions - November 20th, 2006 Deadline - "Just who are the marketing experts?"
Posted by H. Martin Calle at 9:21 AM
Friday, November 03, 2006
Vihar Sheth presents Doing Good? Not So Fast. posted at green|rising.
Posted by H. Martin Calle at 9:46 AM
David, what a great piece! A must read.
David Maister presents Who are the Marketing Experts in Professional Businesses? posted at Passion, People and Principles.
Posted by H. Martin Calle at 9:16 AM
Thursday, November 02, 2006
The first thing we learn is product knowledge. All businesses use toners http://www.tonertopup.co.uk/refill_toner_mary.asp and all businesses use checks. Even though I would encourage business owners to buy cheap checks http://biz.clush.com/cheap_checks_inc they would order designer personal checks instead.
By encouraging business owners to spend less money, they trusted me more - seeing that I was working in their best interest - and spent more! Under the four factors of impulse we call this "Indifference." It is the most powerful and most difficult sales tactic to master because you must be sincere and you must believe in the fact that, "when you help others get what they want, you get what you want."
buy cheap checks
Posted by H. Martin Calle at 2:11 PM